Project Overview
Client Name
Gartner Inc
Industry
Information Technology, Research and and Advisory
Services Provided
Tech Legal provided end-to-end trademark services to the client, including multi-jurisdictional trademark registration, comparative analysis of trademark laws in offshore hubs.
Delivered By
Tech Legal. Blockchain and Digital Asset Legal Consultants.
Background
Client is a global research and advisory firm primarily operating in the information technology (IT) services and business advisory industry. It provides insights, research, consulting, and conferences to help organizations make informed strategic and technology decisions. It cates to clients in the business services / IT Consulting & Research. Gartner is best described as part of the information services and technology consulting sector, offering research-driven advisory services rather than selling hardware or traditional software products.
Our Approach
Our approach focused on delivering a clear, jurisdiction-specific, and business-aligned trademark analysis by first examining the statutory frameworks and registration procedures in Malta, Curacao, and Gibraltar, followed by a detailed comparison of timelines, costs, enforcement mechanisms, and regulatory strength relevant to digital, gaming, and Web3 businesses. We evaluated each jurisdiction through a practical lens assessing compatibility with blockchain-based models, cross-border branding needs, and long-term IP protection. We combined primary legislation review, registrar guidelines, and industry practice insights to prepare a structured, actionable report enabling the client to select the most suitable jurisdiction for brand registration and long-term expansion.
Outcome
The outcome of the project was a comprehensive, client-ready comparative report that provided a clear understanding of the strengths and limitations of trademark protection in Malta, Curacao, and Gibraltar, enabling the client to make an informed strategic decision on where to register and protect their brand. The analysis helped the client identify the most cost-efficient and enforcement-friendly jurisdiction for their Web3 gaming operations, clarify filing priorities, and develop a phased global trademark strategy. This allowed the client to confidently proceed with registrations in the selected jurisdiction while planning future expansion of their IP portfolio in alignment with long-term business goals.
